Evaluation 3- What kind of media institution might distribute your media product?

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Harry Potter trip

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A couple of weeks ago we visited the warner bro's studio and had a tour of Harry Potter. It was really interesting to see how they created everything and how effort went into every single costume, prop and scene, which I was surprised to learn how long it really took. Whilst we were there we had a short lesson, learning about target audience of films, advertisement and budgets of many of the harry potter films. What I was most surprised to learn was that the majority of films are aimed at men ages 12-24, including romance films, which I would not have expected. Because of learning this fact about target audience, Lauren and I will try aim our film opening at men from this age range. This is partly why we are including a large amount of crime and action within our film opening. Here is a short video of some clips and photos we took throughout our trip!
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Evaluation 5- How did you attract/ address you audience?

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Script Our film comes under the sub genre of an ‘Urban Fairytale’ so we ensured we used the typical conventions of this, to attract our target audience, For example our protagonist commits crimes to join a group and receive acceptance from them.   Due to our film being a 12A we aimed it at women and men from the ages of about 12-25, as it has romantic yet crime conventions making it more appealing to both genders. Throughout creating our film we received frequent feedback from people of different ages, including teenaged girls so we could include our audiences interests and adapt our film to their preferences. One point of feedback we acted upon was the cutting out of dialogue. Initially we had much more dialogue between the characters, however the feedback we received told us our audience were not interested by it. Our film was set in a contemporary landscape, the busy shopping centre of Covent Garden in London, typical for an  ‘Urban Fairytale’, which creates a ver...
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