Evaluation 5- How did you attract/ address you audience?

Script

Our film comes under the sub genre of an ‘Urban Fairytale’ so we ensured we used the typical conventions of this, to attract our target audience, For example our protagonist commits crimes to join a group and receive acceptance from them. Due to our film being a 12A we aimed it at women and men from the ages of about 12-25, as it has romantic yet crime conventions making it more appealing to both genders.

Throughout creating our film we received frequent feedback from people of different ages, including teenaged girls so we could include our audiences interests and adapt our film to their preferences. One point of feedback we acted upon was the cutting out of dialogue. Initially we had much more dialogue between the characters, however the feedback we received told us our audience were not interested by it.

Our film was set in a contemporary landscape, the busy shopping centre of Covent Garden in London, typical for an  ‘Urban Fairytale’, which creates a very middle class and sanitized of view of urban life. We though our film opening was a mix between ‘Crossover’ and ‘Art house’ as we are a small independent film company with a low budget therefore we have a small cast, no special effects or A List celebrity actors; however it included a mainstream and prestige location ultimately making it a crossover film.

Our actor’s costumes allowed the audience to identify the social position of the characters in society. For example, they wear fashionable clothing and carry designer handbags and the latest Iphones. Due to the glamorous lifestyle presented in our film, it is aimed to attract aspirers and mainstream viewers.

Blumer and Katz created the uses and gratifications theory, showing the reasons why people watch films. Due to the ‘Urban Fairytale’ and crime nature of our film it is likely to be watched purely for entertainment purposes but also personal identification as it perhaps reinforces a sense of patriotism due to where it’s filmed. As a result of our film being told from the villain’s point of view, unconventionally, we sympathise with them and not the victims, perhaps questioning the sense of immorality in the film, relating to Maslow’s hierarchy of needs. 

We also implemented Levi Strauss’ binary opposition theory, which is a feature the audience recognise and enjoy in any narrative. People like to have easily identifiable oppositions in a story, however our unique selling point is that our protagonists are the ‘baddies’. The ‘victims’ have very little screen time, and so the audience don’t have any time to empathise with them, whereas we see our protagonist being tested to join the team of ‘pick pocketers’ and want her to succeed.Our film comes under the sub genre of an ‘Urban Fairytale’ so we ensured we used the typical conventions of this, to attract our target audience, For example our protagonist commits crimes to join a group and receive acceptance from them. Due to our film being a 12A we aimed it at women and men from the ages of about 12-25, as it has romantic yet crime conventions making it more appealing to both genders.

Throughout creating our film we received frequent feedback from people of different ages, including teenaged girls so we could include our audiences interests and adapt our film to their preferences. One point of feedback we acted upon was the cutting out of dialogue. Initially we had much more dialogue between the characters, however the feedback we received told us our audience were not interested by it.

Our film was set in a contemporary landscape, the busy shopping centre of Covent Garden in London, typical for an  ‘Urban Fairytale’, which creates a very middle class and sanitized of view of urban life. We though our film opening was a mix between ‘Crossover’ and ‘Art house’ as we are a small independent film company with a low budget therefore we have a small cast, no special effects or A List celebrity actors; however it included a mainstream and prestige location ultimately making it a crossover film.

Our actor’s costumes allowed the audience to identify the social position of the characters in society. For example, they wear fashionable clothing and carry designer handbags and the latest Iphones. Due to the glamorous lifestyle presented in our film, it is aimed to attract aspirers and mainstream viewers.

Blumer and Katz created the uses and gratifications theory, showing the reasons why people watch films. Due to the ‘Urban Fairytale’ and crime nature of our film it is likely to be watched purely for entertainment purposes but also personal identification as it perhaps reinforces a sense of patriotism due to where it’s filmed. As a result of our film being told from the villain’s point of view, unconventionally, we sympathise with them and not the victims, perhaps questioning the sense of immorality in the film, relating to Maslow’s hierarchy of needs. 

We also implemented Levi Strauss’ binary opposition theory, which is a feature the audience recognise and enjoy in any narrative. People like to have easily identifiable oppositions in a story, however our unique selling point is that our protagonists are the ‘baddies’. The ‘victims’ have very little screen time, and so the audience don’t have any time to empathise with them, whereas we see our protagonist being tested to join the team of ‘pick pocketers’ and want her to succeed.